October 17th, 2011
This is what happens happens when you couple a smart game and tailor it to PC.
"Battlefield 3 is driving upwards of a billion dollars in PC builds and upgrades this year alone," one researcher told IGN this week. "No other title since Crytek's Crysis had such an anticipatory impact on PC hardware sales."
Adds popular game blog Kotaku, "There's an excitement in the air for Battlefield 3 from PC gamers that hasn't been seen for years, an almost unanimous feeling that, yes, a game is coming unlike any other we have seen before, and we need new gear for our PCs to get the most out of it."
I've noticed the same in my travels of the gaming industry. Battlefield 3 truly is creating excitement, particularly around PCs. Have you upgraded your rig in anticipation?
Battlefield 3 arrives on PC and consoles next Tuesday—but not on Steam.
Read more: PC gaming headlines