Alienware: Area 52
Wednesday, July 13, 2011
On 7th July 2011 an alien vessel disguised as an Airstream landed in an industrial area in Melbourne now code named 'Area 52’. Its power was unlike anything ever witnessed before by humankind. The Airstream created such a strange effect on the surrounding area that Special Ops were called in an attempt to harness its power. An intense battle followed but the Alienware powered Airstream couldn't be stopped…
On this day, Alienware created a world-first visual experience called ‘Live Dimension Reality’ at an exclusive event in Melbourne entitled… Alienware: Area 52. The event and live film shoot was the first time 3D motion mapping has been combined with live action, stunts, actors, special effects, pyrotechnics and a theatrical storyline and narration, to create the feeling of being inside a computer game.
Alienware was the driving force behind the production of this ‘Area 52 live event’ and Alienware computers were used exclusively for the high resolution rendering of the 3D projection mapping and film. Two Alienware machines rendered 2400 high-definition (HD) frames per day with a total of over 50,000 unique frames rendered across four weeks. The audience experienced a total of 104,070 frames output through ten HD projectors.
The Alienware Area 52 Airstream begins its tour in Sydney on 19th July, giving Australians the chance to experience the power of Alienware hardware.
Also, make sure to check out the "Making of Alienware: Area 52" video here.