Valve to put limits on the number of Steam keys they're distributing to smaller games

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Valve has instated a new policy to control the number of Steam keys that will be available to developers. The change will mean that the number of keys a team can request for distribution purposes will be proportional to the sales of their game on the platform.

 

In a screenshot leaked to Reddit, allegedly from a private Steamworks group, Sean Jenkin, game and video development software engineer at Valve, suggests that Valve will start denying key requests to developers. While they’re keen not to “degrade tools that legitimate developers are using” to sell their games according to a blog post from May, Valve say they will now refuse to provide keys far in excess of the number of copies of their games that developers are actually selling.

Jenkin offers an example, saying “if we’re denying keys for normal size batches, it’s likely because your Steam sales don’t reflect a need for as many keys as you’re distributing, and you’re probably asking for more keys because you’re offering cheaper versions off Steam and yet we’re bearing the costs.”

“For example, say you’ve sold a few thousand copies on Steam but have requested/activated 500K keys, then we are going to take a deeper look at your games, you sales, your costs, etc.”

As this information has been posted to a private Steam group, we’ve not been able to verify it so far. These leaks have always proved accurate so far, however, and they fall in line with Valve’s previous attempts to crack down on illegitimate key sellers.

Replies • 9

Well it doesn't sound like they're putting hard limits on it (at least probably not public ones). Just that they reserve the right to not provide developers with keys if they see that they are being abused as a distributor (going around having to pay valve a cut).


I have to admit I always wondered how it was possible developers are able to generate thousands of keys for giveaways without having to pay anything



Valve does have a point... Indies wanna give out 10000 keys, but only actually sell 1000 on steam. The rest is card farming.

Valve gets stuck with server costs.

How long do the genius "devs" think their farms would last?


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Lord of swegs and veg

I understand why they're doing this (sort of) but hope they can think of another way around this cause this only hurts smaller devs 


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Interstellar
It's great that they are doing this. It might help stop all the shitty games being away just so the developer can get provision from cards.