Steam has a new rule for games that want to be on a discount

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Prices of games on Steam and other digital stores today are falling faster than ever. This is partly because of the lower sales in general, and partly because publishers know that players during discount buy also what they otherwise would not, because its hard to them if they miss due to a good discount. Last year we saw situations where games will show up to -50% discount just a month after the release. However, most games do not practice such discounts, and as the portal PCGamesN reveals, to some discounts are not allowed.

Namely, on Steam right now the rule is that the game can not be discounted within 30 days of release - only if it has already been launched with a discount. This means that game developers, especially those of independent producers, have to smartly choose the release date of their games, because for example they might be left out of the Steam Big Discount List. In other words, the game is not smart to launch too close to the season's discounts, as well as too far away from it, because the players will not have the money for it since they have spent it on discounts.

Tagged with: Discounts and Discounts, Steam

Replies • 14

This may be better for game devs. If they discount a game early, it will incentivize people to purchase that game only at that discounted price in the future, since they were so easy going with their discounts.

It will boosts their sales in the short term, but it will hurt their sales in the long term. Which is one of the main reasons why Valve removed flash sales in the past from the summer/winter sale, and they had a good reason to do so.

There are exceptions though, for games like Terraria, where people understand the reason why Terraria had a lot of high discounts in the past, and less of them now, given that the game has 10x the content it used to have.

The only thing however, is that it will offer 3rd party stores even more of an edge on discounts if game developers are willing to discount games elsewhere and not on steam. Which the only party being hurt from this will be Steam itself.

Tricky spot to be in if you're in steam's position.


RockNRolla

Makes sense, wouldn't want someone to just essentially have the full price be a sale price and make it look like it's on sale all the time.


Existential

Yes, but what is stopping them from discounting it forever after the period in which they cannot discount it?



Interstellar

I can see how Valve would be worried about a race to the bottom since they make their money from selling games.  Indie devs, with a few exceptions, kept lowering their prices or bundling their games so for many consumers they lost much of their value.

 




FPS COOP

Just one question for G, when will L4d2 ever be free on weekend again?


Danmaku

May be some gamer buy some games only because of discount, but not all gamers react like that!