Gamers are shunning the pub piss-up for a night in playing Fortnite on their mobile
Young Britons would now rather play games like Fortnite on their mobile phones than drink beer in the pub.
A study found that more Millennials aged 16 to 24-years-old - dubbed Generation Sensible - prefer to relax by playing games on a phone (36% of those quizzed) than drinking alcohol (24%).
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The research also found that the top four qualities that make a good mobile game are games that: are free to download (54%), are easy to play and understand (42%), challenge the brain (39%), and have short sessions (25%).
In the survey of over 2,000 people, just 26% of women identified themselves as “gamers”.
Despite this, 80% of women have played a mobile game.
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The research found that casual games like these are dominated by female players, with 26% of women choosing it as their favourite video game genre.
Simon Spaull, of EMEA at AppLovin, said: "This research turns the stereotype of the gamer on its head”.
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