Here's the scoop about the POE promotion
So we have had a lot of new people on the site the last 5 days. Welcome to all of you. Let me just throw in a quick pitch real quick [cracks knuckles], Alienware Arena has been around for 10 years and over that time we've given away millions of codes for thousands of games. Using AWA is absolutely free and we basically just award members for hanging out with us and enjoying video games. You can't buy anything on this site and we try as hard as possible not to sell anything directly to you (though you will see some ads from Alienware products, we got to make a living somehow). On top of free games, we also have a rich loyalty system which rewards members the longer they are here with merchandise, Dell Rewards and more. So, stick around, you might find that leveling up will help you snag that next game you hear about.
Ok, I'm done pitching to you. We noticed pretty quickly that POE has an extremely passionate fan base. You guys love that game and it shows. We truly wish we could have given every single person the item they came for but that was not a possibility we could control.
We worked directly with GGG to come up with a plan that would reward both POE players and AWA members with the limited quantity of codes we could distribute. This was not an unlimited item. Even game economies have to be maintained with scarcity or its not really an economy.
We were given 30k Arcane Horn codes and 10k Arcane Helmets. We were warned that your community was gonna want these items and would claim them quickly and we're also expected to make sure our veteran AWA members would have a chance to get these codes too. So the plan agreed upon between both AWA and GGG was this:
20k Arcane Horns were set aside for strictly the POE community. Using the referral page setup with GGG and linked from pathofexile.com, the first 20k members would get a code. You guys claimed all 20k within 12 hours.
10k Arcane Horns were to be gated to level 5 and higher. This would give veteran AWA members a chance to grab them before all the new POE members that just came in could take those too. As of right now, there are still a couple thousand left.
10K Arcane Helmets were given to us and we all decided that both communities would get an equal shot at them but that we would try to limit the demand by making people work a bit for them, IE, login 4 days in a row to claim the reward. We've used this mechanic many times in the past and it works pretty well. It helps make sure that people who truly want them have a better shot at it and random stragglers don't just grab a key because they happened to land on it coincidentally. We had 69k people claim Day 1's prize within 24 hours. 25k reach day 3 and claimed that reward. Almost all 25k attempted to get Day 4's reward, the Arcane Helmet. But of course, with only 10k keys, the first 10k were the only ones who got one. Those claims were all made within the first 6 hours of Day 4 going live.
We truly wish everyone could have one. We know that's why the majority of you were here the last 5 days. We hope to work with GGG again on future promotions and will take the information we gathered from this one to help better plan the next.
Hope this explains the situation and clears up any confusion.
