AMD indirectly accused Nvidia of introducing tax on gaming
Interesting things are happening on the graphics card market, or in the power ratio between Nvidia and AMD. While players still need to suffer higher prices of graphics cards due to mining of cryptovalue, AMD and Nvidia have entered into a sort of conflict over how to market their products on the market.
Namely, Nvidia introduced the GeForce Partner Program (GPP) last month, a program under which it offers additional promotion of partner brands. At least like that stands in an official statement. Unofficially, AMD claims, Nvidia in this way wants to force its partners to vow on loyalty to GeForce products and that their brands tie exclusively for them. Hypothetically, it would, for example, meant that Asus or HP, if they're in GPP, for their products Republic of Gamers or Omen brands must use only Nvidia's GeForce graphics cards.
In AMD believe that this move will reverse PC gaming insofar that will to computer buyers reduce choice. For this reason, the company has launched an counterattack in the form of a new image for the Radeon series. In short, AMD promotes its Radeon products as products with which customers get far more choices, transparency and innovation.
In this way, they indirectly called out Nvidia that with their G-Sync and GameWorks standards are stopping the industry, while their Vulcan API and FreeSync are carriers of real innovations for the gaming world. Already mentioned G-Sync from AMD are calling a "gamer tax", as G-Sync-enabled monitors are significantly more expensive, and are also limited to DisplayPort.
The consequences of this conflict are visible and will be visible in new products and the way of branding graphics cards from AMD. ASUS announced yesterday the AREZ line, which will in all likelihood be a replacement for the ROG line that will in the future be in favor of Nvidia. For the buyers this in the end is less important as long as the prices of the graphics cards are as they are.
Tagged with: GeForce Graphics Card
