Marvel and NetEase will collaborate on new games, shows and comics

The collaboration will include "games, TV shows, and comic books based on Marvel’s universe of superhero characters", the products being geared towards the Chinese market as well as the market abroad. NetEase announced the partnership at its annual product launch event.

“Having admired the work Marvel has created over the years, we are excited to incorporate these beloved stories and characters into world-class entertainment content for global fans,” said William Ding, founder and CEO of NetEase, in a statement. “Adhering to NetEase’s brand statement of ‘Passion of Gamers,’ we will work hard to deliver the type of high-quality content that game players and Marvel fans will be pleased to see.”

Marvel Entertainment have also commented on the new collab:

“Marvel’s Super Heroes have inspired an entire universe of storytelling that resonates across today’s media – and games are one of the best ways to experience those stories,” said Dan Buckley, president of Marvel Entertainment, in a statement. “As a global leader in online games, NetEase is the perfect fit to help bring the Marvel Universe to more fans around the world. We can’t wait to share more about the exciting new games and other content that will be developed with this partnership.”