Lessons Learned from the Diablo Immortal Reveal

"A huge number of lessons. I think that one of the things that we failed to do was to really help articulate that we are a PC gaming company and that we’re going to continue to be a PC gaming company."

"We started our journey in ye-olden times as a console company, and then we migrated to PC,” said Brack. "And in the last few years, we’ve moved Diablo 3 to console, we’ve moved Overwatch to console, we’ve moved Diablo 3 to Switch. And those have been good things, that I think a lot of people have resonated with. But fundamentally our roots are PC, a strong PC game company, and that’s not going to change.

"I think there’s a tendency to hear, or we didn’t do a good job of articulating ‘look this Diablo Immortal is a neat thing that we think we can do.’ Or we think that we can bring some of our franchises to the mobile platform and have them be cool, good, Blizzard-quality experiences."

 J. Allen Brack