Rockstar Games have released their own launcher, offering free game

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Recently Rockstar Games have announced their own distribution platform, Rockstar Games Launcher and are offering GTA SA for free for a limited time:

Download the Rockstar Games Launcher for PC and get Grand Theft Auto: San Andreas FREE: http://rsg.ms/28870c0

About the launcher:

The Rockstar Games Launcher is a new Windows desktop application that allows you to quickly and easily access your Rockstar Games PC collection in a single place, across both digital and disc-based titles including ones purchased from various other digital stores. You can also use the Launcher to shop for new Rockstar Games PC titles to add to your collection.

The Rockstar Games Launcher comes with a host of features including the addition of cloud save functionality to all supported titles, the ability to keep your Rockstar Games PC library updated automatically, and ways to follow all the latest Rockstar Games news from directly inside the Launcher.

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From the looks of it, nowadays every game publisher seems interested in launching their own platform for their games (and maybe other games in the future?). 

What are your thoughts on this?

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